Projects

Strategy, Research, IMC Plans

Zara

Media Strategy

Final Summer Internship Media Strategy for Zara: Created a paid media and influencer marketing plan informed by competitive research. Analyzed industry trends and proposed strategic recommendations to boost brand visibility, engagement, and ROI across digital platforms.

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Crisis House

Market Research & Strategy

Conducted market research and developed a strategic marketing plan for Crisis House, a San Diego-based nonprofit. Leveraged real data and insights to identify growth opportunities and optimize outreach—all with a minimal budget.

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Hermès

IMC Plan & Campaign Strategy

Developed an Integrated Marketing Communications (IMC) and campaign strategy mockup for Hermès, aligning brand identity with luxury consumer behavior. Presented a cohesive multi-channel approach—to drive engagement, elevate brand storytelling, and reinforce exclusivity.

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Crystal Light

Customer Journey & Pathway

Developed a full-funnel marketing automation pathway for the Crystal Light Vodka Refresher launch—bridging strategy and creative to deliver targeted email flows, behavioral triggers, and engagement-driving assets.

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