Emma Shina

Hi, I'm Emma—I believe in growth.

As a book author, matcha lover, and passionate marketer, I thrive on innovation, meaningful connections, and data-driven impact.

I work to bring meaning back into marketing.

About

Fueled by growth and curiosity, I challenge the norm and push for innovation, agility, & adaptability in this ever-evolving industry and work.

Currently, I work in Influencer Marketing & Paid Media, and I am passionate about understanding influence and identity-driven brand building. Always driven by impactful, creative, and transparent solutions.

Contact

Experience

Work

Portfolio Highlights

Sandie Award Finalist

Honored to be recognized by AMA San Diego with a Sandie Award for marketing work that drives real impact. This award represents more than just a milestone—it reflects the power of purpose-driven storytelling, collaboration, and community. Being named a 2025 finalist is both humbling and motivating, and I’m incredibly grateful to have worked alongside inspiring partners like Crisis House and an amazing team of creatives and changemakers.

Influencer Marketing & Paid Media @ Modifly

Executing full-funnel campaign strategies, across paid, influencer, and organic for enterprise level brands. From vetting to negotiating, launching ads, building targeted audiences, and crafting compelling copy for Kimberly-Clark’s Scott®, Kleenex®, and Huggies® brands as well as Elanco®, my team focuses on optimizing performance through measurable results. I also contribute to performance trend analysis and external reporting for client accounts.

Poetry Book - "We're All The Same"

"We're All The Same" – A self-published poetry collection which I independently authored, designed, and marketed, exploring themes of youth, identity, and the shared human experience.

Evoke Muse

Connect, inspire, express. Evoke Muse. During my time as a Social Media & Influencer Partnerships Intern, I had the opportunity to learn, grow, and network in a dynamic environment. I helped encourage individuals to share their unique perspectives with the world while managing and organizing event logistics as the on-site coordinator, greeter, decorator, and photographer. Additionally, I supported social media efforts by drafting compelling copy, scheduling posts, and ensuring a cohesive brand presence across all platforms.

Speaking Events

I had the privilege of presenting poetry from my book We’re All the Same at a Let's Be eARThical event, a San Diego–based nonprofit dedicated to bridging science, art, and nature. Surrounded by thoughtful, creative, and community-driven individuals, the experience deepened my passion for storytelling, connection, and meaningful impact. I also had the honor of returning to San Diego State University as a panel speaker during Marketing Week with the American Marketing Association, sharing career insights and industry experience with students beginning their marketing journeys.

The Look SDSU

Contributed original editorial pieces for The Look SDSU, the university’s student-run fashion and lifestyle publication. Focused on storytelling that explored identity and creative expression through a relatable lens. Collaborated with designers, editors, and other creatives to feature my poetry alongside visual work and editorial design.

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}