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About
Fueled by growth and curiosity, I challenge the norm and push for innovation, agility, & adaptability in this ever-evolving industry and work.
Currently, I work in Influencer Marketing & Paid Media, and I am passionate about understanding influence and identity-driven brand building. Always driven by impactful, creative, and transparent solutions.
Work
Portfolio Highlights
Influencer Marketing Coordinator & Strategist @ Hello There Collective
Influencer Marketing Coordinator at Hello There Collective, managing end-to-end influencer campaigns for leading beauty and lifestyle brands including ILIA Beauty, ELEVEN Australia, and more. I oversee creator sourcing and relationships, campaign execution, creative strategy, content development, and performance insights, working closely with both clients and creators to deliver impactful, brand-aligned campaigns.
Content & UGC Creator / Creative Strategist
Freelance Content Creator & Strategist specializing in UGC, social media management, and content strategy. I create and source engaging, brand-aligned content, manage social channels, develop creative concepts, and curate content that strengthens brand presence and drives engagement.
I’ve created content for brands including Loving Tan, O Piccola, En Route Jewelry, Hollister, JW PEI, Studs, WOSADO, ILIA Beauty, Olfactory, and Lola Camera, spanning beauty, fashion, jewelry, lifestyle, and consumer brands. My content ranges from social-first UGC and product storytelling to elevated lifestyle photography and short-form video, shot across iPhone, Fujifilm X-M5, and film to create a mix of polished digital and organic, editorial-style content.
I’ve created content for brands including Loving Tan, O Piccola, En Route Jewelry, Hollister, JW PEI, Studs, WOSADO, ILIA Beauty, Olfactory, and Lola Camera, spanning beauty, fashion, jewelry, lifestyle, and consumer brands. My content ranges from social-first UGC and product storytelling to elevated lifestyle photography and short-form video, shot across iPhone, Fujifilm X-M5, and film to create a mix of polished digital and organic, editorial-style content.
Influencer Marketing & Paid Media @ Modifly
Executing full-funnel campaign strategies, across paid, influencer, and organic for enterprise level brands. From vetting to negotiating, launching ads, building targeted audiences, and crafting compelling copy for Kimberly-Clark’s Scott®, Kleenex®, and Huggies® brands as well as Elanco®, my team focuses on optimizing performance through measurable results. I also contribute to performance trend analysis and external reporting for client accounts.
Sandie Award Finalist
Honored to be recognized by AMA San Diego with a Sandie Award for marketing work that drives real impact. This award represents more than just a milestone—it reflects the power of purpose-driven storytelling, collaboration, and community. Being named a 2025 finalist is both humbling and motivating, and I’m incredibly grateful to have worked alongside inspiring partners like Crisis House and an amazing team of creatives and changemakers.
Poetry Book - "We're All The Same"
"We're All The Same" – A self-published poetry collection which I independently authored, designed, and marketed, exploring themes of youth, identity, and the shared human experience.
Evoke Muse
Connect, inspire, express. Evoke Muse. During my time as a Social Media & Influencer Partnerships Intern, I had the opportunity to learn, grow, and network in a dynamic environment. I helped encourage individuals to share their unique perspectives with the world while managing and organizing event logistics as the on-site coordinator, greeter, decorator, and photographer. Additionally, I supported social media efforts by drafting compelling copy, scheduling posts, and ensuring a cohesive brand presence across all platforms.
Speaking Events
I had the privilege of presenting poetry from my book, We’re All the Same, at a Let's Be eARThical event, a San Diego–based nonprofit dedicated to bridging science, art, and nature. Sharing my work with a community of thoughtful and creative individuals deepened my passion for storytelling, connection, and creating meaningful impact.
I also had the honor of returning to San Diego State University as a panel speaker during Marketing Week with the American Marketing Association, sharing career insights and industry experience with students beginning their marketing journeys. My creative work and story have also been highlighted multiple times across platforms including Evoke Muse, Creative Minds, and The Unattainable Podcast, expanding these conversations to new communities and audiences.
Across my creative work, social media, speaking engagements, and digital features, I’ve had the opportunity to reach audiences of 200K+, reinforcing my passion for creating work that connects with people both online and in person.
I also had the honor of returning to San Diego State University as a panel speaker during Marketing Week with the American Marketing Association, sharing career insights and industry experience with students beginning their marketing journeys. My creative work and story have also been highlighted multiple times across platforms including Evoke Muse, Creative Minds, and The Unattainable Podcast, expanding these conversations to new communities and audiences.
Across my creative work, social media, speaking engagements, and digital features, I’ve had the opportunity to reach audiences of 200K+, reinforcing my passion for creating work that connects with people both online and in person.
The Look SDSU
Contributed original editorial pieces for The Look SDSU, the university’s student-run fashion and lifestyle publication. Focused on storytelling that explored identity and creative expression through a relatable lens. Collaborated with designers, editors, and other creatives to feature my poetry alongside visual work and editorial design.
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