About Me
Hello, I'm Emma Shina
A creative storyteller and marketing enthusiast with a passion for human connection and purposeful design. From poetry to brand strategy, I bring ideas to life through thoughtful content and data-driven decisions. I independently authored, designed, and marketed my self-published poetry collection "We’re All the Same," a reflection on modern youth and shared human experiences. With experience across paid media, influencer coordination, and campaign development, I’m driven by authenticity, curiosity, and a desire to make meaningful impact through every project I touch, with over 14 certifications across Google, Meta, Amazon, + more.
I bring a diverse skill set across paid media, copywriting, content creation, and strategic planning. My experience includes developing creative briefs, analyzing campaign performance, and building targeted audiences to drive engagement. I’m well-versed in influencer partnerships and organic social strategies, with a strong ability to adapt to different brand voices and goals. Passionate and enthusiastic about storytelling and digital trends, I thrive in fast-paced environments and love collaborating to bring bold ideas to life.
Experience
May 2024 - Present
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Led end-to-end campaigns for global brands (Kleenex®, Huggies®, Elanco®), driving +47% engagement and exceeding all KPIs.
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Interim Influencer & Social Director: rebuilt creator relationships, accelerating timelines by 3 months.
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Managed concurrent campaigns, budgets, and timelines while improving efficiency by 66% YoY.
Jan 2024 - Jan 2025
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Coordinated outreach to companies and speakers, securing participation and ensuring seamless communication
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Produced content and graphics for events, contributing to promotional materials and event engagement
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Provided on-site event support and coordination, ensuring smooth execution and a positive experience
Jan 2025 - Present
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Wrote, edited, and managed the self-publication of my poetry book, overseeing the entire process from concept to completion
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Marketed the book through social media, influencer outreach, and targeted posts to drive awareness and engagement
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Shot promotional content and managed the Amazon publishing process to ensure smooth listing & sales tracking
Feb 2024 - May 2024
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Expanded LinkedIn network by 500+, increasing B2B outreach success and fostering valuable professional connections
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Managed and led 10 client meetings, ensuring timely completion of all project milestones and maintaining strong client relationships
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Enhanced business development strategies, contributing to increased engagement and business growth
Jan 2025 - Mar 2025
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Coordinated influencer partnerships and sponsorships to amplify event reach and brand visibility
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Managed and organized event logistics while serving as on-site coordinator, greeter, decorator, and photographer
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Supported social media efforts by drafting copy, scheduling posts, and ensuring cohesive brand presentation across platforms
Oct 2023 - Oct 2024
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Curated, edited, and published over 20 social media posts achieving 10%+ engagement rates per post.
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Analyzed and communicated post performance insights, ensuring timely submission of reports.
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Invited back to campaigns due to professionalism, high engagement, and energy in each project.
Affiliations
Standing Member
Jan 2024 - Present
June 2024 - Present
Feb 2023 - Feb 2024
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Collaborate with peers and professionals to organize events that boost professional development.
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Actively participating in meetings featuring industry professionals and marketing workshops.
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Sponsor AMA events to promote sustainable and socially responsible business practices.
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Organized and executed marketing initiatives across social channels to increase brand awareness.
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Top contributor of creative writing pieces for both print and digital editions.
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Collaborated with team members to enhance marketing efforts and increase social presence.
Education:
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B.S. Marketing – San Diego State University
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Aug 2022-May 2025
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GPA: 3.83
Platforms:
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Google Suite, Meta Business Suite, Google Ads, Pinterest Ads, Upfluence, Later, Cohley, Slack, Canva, Motion, Adobe Express, SEM Rush, Hotjar, Excel, SPSS, AI Proficiency.
Skills:
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Paid Media, Copywriting, Strategy, Content Creation, Creative Briefing & Analysis, Audience Building, Influencer & Organic Social, Passionate, Enthusiastic, Adaptable.
Certifications:
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Google Ads App, Analytics, Display, & Search, Amazon Ads, Skai University Campaign Management, Trade Desk Kokai & Marketing.